Rick Rojek, February 2016
So heres my shameless plug for a good deed and a great dealer......f you havent noticed I teach skiing every weekend at the local ski resort.. Lats night. was riding the chair with a mother Naomi and her son Derek and as usual I asked where the folks lived. She told me Dyersville. I said do you know my friends Dave and Forest Brown? She said Im not sure not really....Her 8 year old son who was listening turned to me and said: does he dress up like Max the Horse??? I have seen his commercials before and he has used a caricature as a spokesman before but I asked, wow you have a great memory Derek! he said yeah he helps me learn to read... turned to Naomi and she smiled yep she said he has helped immensely as he " Max" helps kids learn to read in a sponsored reading program provided by the Brown family of Dealerships.......why did this hit home?
Because not one hour before that I was speaking with a fellow instructor and she raises funds for needy causes... I asked what good she did today. she said she had just recieved funds for helping vision and reading in kids 7 to 12. It seems our youth are struggling badly with illiteracy for several reasons vision and parents/ teachers that care to deal with difficult or struggling kids, are just a few. She said a vision and parents/ teachers that care to deal with difficult or struggling kids, are just a few. She said a person that doesnt learn to read early are 45 percent more likely to struggle with employment and or wage the rest of their life... asked Naomi how important the program was to her kids.....she couldnt say enough how it had changed Derek's desire to read ....that silly old horse made sense to him.....Dealers spend thousands each month on advertising. This dealer directed ad funds to have a lasting impact on his community .they are actively making a difference ...quietly ....but masterfully....
Well played guys..... money well spent...The girls in the picture are coming to see me today and they are excited soooo excited to see there daddy ski today...the message of the day spend your time and money wisely....get your kids off the video games and out in nature the effect will last so much longer ......Reading is Fundamental Teach your Children well.....It matters to all of us...
“Thank you for all the support you provide the schools to keep the kids interested in reading!” - Jamie N., Parent
“Thank you for hosting such a great program!” - Ashley W., Parent
“Thank you for doing this program. It really motivates my son to read!” - Danelle H., Parent
“Thank you again for this wonderful program. The books are well-loved in our home! We loved the
“Thank you again for this wonderful program. The books are well loved in our home! We loved the Get Up & Move Challenge as well!” - Chelsee R., Parent
“The students enjoy the program!” - Linda L., Teacher
“I think the program is wonderful! Keep up the great work!” - Tracey K., Teacher
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